Linking Bing Ads as a source

You can sync data from Bing Ads reports by configuring it as a source in PostHog. These are the supported entity and reports:

Report TypeDescription
Campaigns
Campaign Performance ReportPerformance metrics at the campaign level
Ad Group Performance ReportPerformance metrics at the ad group level
Ad Performance ReportPerformance metrics at the ad level

Additional reports will be added based on user feedback we receive via our in-app support form.

Requirements

  • A Bing Ads account with permission to access data from accounts you want to sync.
  • Your account ID from the Bing Ads interface > Settings > Account Settings > The account ID will be visible below the Account ID header.
Bing Ads account ID

Configuring PostHog

Connect PostHog to your Bing Ads account using a Microsoft account. The Microsoft account must have administrator or standard access to your Bing Ads account to view campaign data and reports.

  1. In PostHog, go to the Data pipelines tab.
  2. Open the + New drop-down menu in the top-right and select Source.
  3. Find Bing Ads in the sources list and click Link.
  4. Enter the Account ID of the Bing Ads account you want to sync.
  5. Select an existing Bing Ads account, or create a new integration.
  6. (Optional) Add a prefix for the table name.
PostHog is an all-in-one developer platform for building successful products. We provide product analytics, web analytics, session replay, error tracking, feature flags, experiments, surveys, LLM analytics, data warehouse, CDP, and an AI product assistant to help debug your code, ship features faster, and keep all your usage and customer data in one stack.

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